Client: Back to Nature Tours
The Design and development process of its brand, logo and its applications

Back to Nature Tours is a tourism company that provides experiences that showcase the symbiotic relationship between New Zealand nature (remote and well known coasts and inland landscapes) and its culture with an emphasis on conservation.

In 2012, its new owner asked me to improve the original company 1997 logo for the Dunedin market. He wanted a logo that connects nature (coast and inland landscape) with the yellow-eye penguins found in Otago Peninsula. This logo was going to be used in apps, Website and printed promotional material.

The logo I designed, keeps the main circular icon from its original version and incorporates the shape of waves, together with the green shades found along the beach's flora. The logo has a variation in blue shade on its waves to refer to the tours outside Otago region.

This logo has also a horizontal version and was used to promote the brand of the company in a range of visual and printed material: business manuals, business cards and stationery, tri-fold brochures, A6 post cards, posters for events and cruise ships, engraved wooden name tags, souveniers, magnetic car signs and Website.

Due to the increasing demand for tours outside the Otago region, the owner of Back to Nature Tours decided to redesign the company's logo with a fresh look, without the penguins icons on it.

By 2014, Back to Nature Tours grew significantly and its tour services not just covered the Otago Region but also Akaroa, Christchurch and Tauranga regions. Its owner needed a new fresh looking logo that could embrance all those regions wonders.

I redesigned the logo inspired in the colours and elements of nature.

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